With over 18 years in Hospitality industry, Vlatka Barčan moved quickly through the management ranks, eventually stepping into her dual role as the founder of 5th Revenue Consulting Company and Area Director of Revenue Strategy at RevROC. Just in 2018, she implemented and maintained all rates strategies for 7 luxury properties, or 919 total rooms, with annual Revenues exceeding $81 million, within New York and Miami markets. Her real hotel passion became revenue when she started revenue leadership role as Area Revenue Director at Millennium Hotels, managing New York and Boston markets. Ms. Barčan graduated from the University of Rijeka with a Master’s degree in Economics and Hotel Management and went on to work with high-end hotel groups across the United States and Croatia. Ms. Barčan started her management career as Front Office Manager at The Norwich Inn, Vermont and summarized her role as Assistant General Manager before moving to New York City. At The Pierre, a Taj Hotel, she started her New York City career transitioning from Assistant Restaurant Manger to Guest Relations Manager. Director of Reservations, Revenue Manager and Sales Manager roles defined her at The Pierre, A Taj Hotel. Her mission is to help independent hotels meet their goals through her customized guidance.